Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Module 3 Discussion Question 3

Module 3 Discussion Question 3

Q Module 3 Discussion Question 3 (Chapters 6 & 7) Bar Nuts and Brand Extensions Why do bars offer free peanuts? Suppose Nike’s managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name? • Complete Module 3 Discussion Question 3 by 11:45 PM EST on Friday. • Your initial post and replies to your classmates should be submitted by 11:45 PM on Friday.

View Related Questions

Solution Preview

It is taken into consideration that the managers of Nike’s are considering of expanding their business into production of sports beverages. Regarding this, the main aim of the managers remains in terms of expanding well their business. Sports beverages expansion indicates that the company is indeed performing exceptionally well in terms of sales and thereby they can manage even to make an investment in the corresponding plan. The managers prefer to do this under the name of Nike only because the cost of doing it will remain much less.